STRATEGIC PRIORITIES

In September of 2020 the Wild Blueberry Commission of Maine initiated a strategic planning process to guide our work ahead. The following priorities are the result of this ongoing strategic process.

 
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Long Term Priorities

  • Improve the economic viability of Maine wild blueberry production.

  • Conserve and preserve Maine wild blueberry land and its human and environmental resources.

  • Support University of Maine wild blueberry research and Extension.

  • Identify and respond to opportunities and threats to Maine’s wild blueberry farms and businesses.

Short Term Priorities​

  • Help address labor challenges.

  • Advocate for state and federal policies, taxes, and regulations that support our industry.

  • Invest in promotion and health research to drive demand.

  • Carry out and support regional and targeted promotions.

  • Continue to improve industry communications.

  • Help improve economic sustainability to stop the loss of small growers.

  • Support research and innovation that aids climate change adaptation and reduces supply inconsistencies.

Profitability Barriers

  • Lack of price stability and predictability prevents investments in fields and equipment

  • Increasing competition from the cultivated industry (inclusive of fresh, frozen, US, and import) 

  • Lack of profitability discourages generational transfer and contributes to the loss of farms and  businesses 

  • Climate change and its influence on the consistency of supply 

  • Buyer’s substitutability between cultivated and wild blueberries, and between Maine and  Canadian wild blueberries