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The Wild Blueberry Commission of Maine employs a strategic planning cycle to guide our work.
Strategic Priorities: Welcome
Strategic Priorities: Image
Long Term Priorities
Improve the level and consistency of profitability across scales of production.
Increase the consistency of wild blueberry supply.
Grow the number of Maine wild blueberry farms and businesses.
Build capacity for wild blueberry research and Extension at the University of Maine.
Support strategic wild blueberry promotion, health research, and market development to grow demand and loyalty.
Help address labor and workforce housing challenges
Coordinate the development of practical best management practices to support food safety goals.
Develop strategic initiative(s) to reverse the trend of decreasing wild blueberry farm numbers.
Advocate for state and federal policies, opportunities, and regulations that support our industry.
Support and foster research, innovation, and opportunities that aid climate change adaptation, increase resiliency to climate change, and reduce supply inconsistencies.
Carry out and support promotion and health research programs to generate demand across scales and business models.
Catalyze research and development to increase efficiencies and address critical business and infrastructure challenges.
Develop and execute strategies to remove barriers to growth and innovation.
Lack of price stability and predictability prevents investments in fields and equipment
Increasing competition from the cultivated industry (inclusive of fresh, frozen, US, and import)
Lack of profitability discourages generational transfer and contributes to the loss of farms and businesses
Climate change and its influence on the consistency of supply
Buyer’s substitutability between cultivated and wild blueberries, and between Maine and Canadian wild blueberries
Strategic Priorities: About Us
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